Air Canada to ditch Aeroplan, launch in-house points program - Macleans.ca
 

Air Canada to ditch Aeroplan, launch in-house points program

Air Canada will implement its own in-house points program in 2020


 
The tail of the newly revealed Air Canada Boeing 787-8 Dreamliner aircraft is seen at a hangar at the Toronto Pearson International Airport in Mississauga, Ont., Thursday, February 9, 2017. The Transportation Safety Board is investigating an incident involving an Air Canada flight from Halifax that landed at Toronto Pearson International Airport on Friday night.A safety board spokeswoman says Flight 623 was carrying 118 people and so far no injuries have been reported. THE CANADIAN PRESS/Mark Blinch

The tail of the newly revealed Air Canada Boeing 787-8 Dreamliner aircraft is seen at a hangar at the Toronto Pearson International Airport in Mississauga, Ont., Thursday, February 9, 2017. THE CANADIAN PRESS/Mark Blinch

MONTREAL – Air Canada is planning to launch its own loyalty rewards plan in 2020 but says customers will be able to continue collecting Aeroplan points until then and carry them over to the new program.

The Montreal-based airline says it’s aiming to strengthen its relationships with customers in making the switch.

Aeroplan was originally Air Canada’s in-house loyalty program but it was spun off as an independent business, now called Aimia Inc., which has expanded its customer base and evolved its services over the years.

Aimia said late Wednesday that it believed Air Canada wasn’t going to renew the partnership between the two companies once their contract expires in June 2020.

Like Air Canada, Aimia said Aeroplan members can earn and redeem points with the airline in the remaining three years of the partnership.

Aimia also said it would work towards a smooth transition with Air Canada so that services for Aeroplan members aren’t interrupted.

It also announced that Rupert Duchesne, who has been on medical leave, is retiring as CEO. His interim replacement, David Johnston, takes over the role.


 
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