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Mr. Cab Driver, any requests?

Montreal taxis would all be the same colour—like in New York


 
Mr. Cab Driver, any requests?

Photograph by Don Emmert/ AFP/ Getty Images

They’re famously yellow in New York, black in London and green in Mexico City—but what colour will Montreal’s taxis be? A new agreement between the city and its cabbies could see a standard livery adopted for thousands of taxis, which Helen Fotopulos, Montreal’s executive committee member for culture, heritage and design, calls “ambassadors of the city.”

Like in other major Canadian cities, Montreal’s cabs are a hodgepodge of colour. “Most people who drive taxis in Quebec also own [the vehicle],” says Mario Sabourin of the Travailleurs autonomes du Québec. Size restrictions determine which models can be used, but “cars can be any colour at all,” he says. That may now change—and a uniform shade isn’t the only possible change in store for Montreal’s taxi industry. There are efforts to make the vehicles more environmentally friendly (in-car heaters will be installed so cars stay warm in the winter without idling), and standardized, too (a new MTL logo will appear on taxis and at taxi stands). In return, cabbies will be able to advertise on roof-mounted panels, providing them with a new revenue stream.

A committee of officials and industry representatives will meet this spring to talk about adopting a standard look for Montreal’s taxis; because the cabs are privately owned, the city “can’t decree a colour,” Fotopulos says, so consensus must be reached. Matt Soar, a professor of communication studies at Concordia University, thinks it could be a great branding opportunity for Montreal. “They could become logos of the city,” he says. (Soar suggests painting standard cabs grey, and hybrid taxis “a vibrant green.”) And in a recent blog post, writer Christopher DeWolf suggested painting Montreal’s estimated 4,500 licensed taxis hot pink, which “would suit the city’s flamboyance and eccentricity and be an uplifting contrast to the sullen winters.”


 

Mr. Cab Driver, any requests?

  1. Good idea make them all same color. Toronto need do same

  2. I kind of like that way… but i'm not sure the cab drivers would be so happy to this news. There is some cost, but that may be balance by the fact they will be easier to spot for the clients…

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    • I would recommend painting the taxis the colors of the NHL hockey teams for that area with the logo on the hood or roof,

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    • cabbies will be able to advertise on roof-mounted panels, providing them with a new revenue stream.

  6. I would be interested to find out what colour they go for but think "hot pink" could go either way

  7. Lol what colour would taxi's look okay being? Black ones work well over here and yellow works well in NY…pink would look ridiculous and green would probably camouflage too well :)

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  10. Its a really good idea.

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  12. This is a good idea that should be applied. It is often the same in many cities around the world, cabs have the same colour, except in Paris.
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  14. Woo this great for me i think the color for Montreal's cabs should be green that will be great is will also help to keep loads of peoples mind on climate change and its effect
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  15. Since hockey is such a huge passion in Canada, I would recommend painting the taxis the colors of the NHL hockey teams for that area with the logo on the hood or roof, I think that would look really neat. Baby Cribs

  16. I think the yellow stands out because you can see it at night, I think for the safety of people at night in Canada, a color like a neon green would like nice as well as to promote a green environment. Garage Storage

  17. I think this a great idea. It can give real identity to a city but to compete with London they not only need to be the same colour but have a distinctive shape too.this is a really hard work. Kaspersky coupons

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  30. I saw the cabbing asking him something .He just told the cab driver to get going. ! I don't blame the passenger. Sometimes at 4.30 pm already all the signs come out. Then they dont go her they don't go there…empty cabs still don't want to pick up passengers What the heck.! Yet every year they cab drivers want more and more money. We don't hear bus driver s asking for more money do we ? Vicon editor for windows

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  31. Yellow cabs always remind me of raincoats, such a depressing color, really hope they pick something much more attractive.
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  51. It makes sense to paint them all the taxis yellow to be distinctive. Besides, nobody in their right mind would buy a yellow car.

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  64. . The passenger didnt care. ! I saw the cabbie asking him somehtng .He just told the cab driver to get going. ! I dont blame the passenger.

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  66. the city “can't decree a colour,” Fotopulos says, so consensus must be reached. Matt Soar, a professor of communication studies at Concordia University, thinks it could be a great branding opportunity for Montreal

  67. “Most people who drive taxis in Quebec also own [the vehicle],” says Mario Sabourin of the Travailleurs autonomes du Québec.

  68. Since hockey is such a huge passion in Canada, I would recommend painting the taxis the colors of the NHL hockey teams for that area with the logo on the hood or roof, I think that would look really neatGo Ped

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  73. This is an amazing article about Taxies. This will be also very
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  74. Montreal’s estimated 4,500 licensed taxis hot pink, which “would suit the city’s flamboyance and eccentricity and be an uplifting contrast to the sullen winters.”

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