NEW YORK, N.Y. – Hostess is moving ahead with plans to sell its Twinkies and other snack cakes after nobody stepped forward to top an offer made by two investment firms.
The bankrupt company had earlier picked a $410 million joint offer from Metropoulos & Co. and Apollo Global Management as the “stalking horse” bid to set the floor for an auction. Others were then given a chance to submit competing bids and Hostess CEO Greg Rayburn had predicted the process would be “wild and wooly.”
But in a document filed in U.S. bankruptcy court on Monday, Hostess Brands said no other qualified offers for the cakes were submitted by the bid deadline. It said no auction for the cakes will be held as a result.
A spokesman for Hostess said the company had no comment on the lack of competing bids.
A hearing in bankruptcy court to approve the purchase is set for March 19.
Hostess had also cancelled an auction for its Wonder and other major bread brands after no competing offers were made. A final sale to Flowers Foods, which is based in Thomasville, Ga., and makes Tastykakes and breads including Nature’s Own, is also set for later this month.
McKee Foods, which makes Little Debbie snack cakes, was picked as the lead bidder for Drake’s cakes, which include Devil Dogs, Funny Bones and Yodels. The deadline to submit competing offers for the snack cakes is Tuesday, with an auction set for Friday.
Hostess stopped making its cakes and breads in late November after it announced it was going out of business and closing its plants following years of financial struggles.