GATINEAU, Que. – Sun News Network is set to make its case later today to the federal broadcast regulator that it should be included in every basic cable and satellite package across Canada.
The Quebecor-owned news channel is seeking what is known as mandatory carriage from the Canadian Radio-television and Telecommunications Commission.
Mandatory carriage would generate significant revenue for the network, which is proposing that it would earn 18 cents a month from every household that subscribes to a basic cable or satellite package.
That would help offset the network’s losses, which were $17 million in 2012 — a situation that Quebecor (TSX:QBR.B) calls “clearly unsustainable.”
Sun News Network says the current distribution agreements are inadequate to support the channel, which is only offered in 40 per cent of households.
It says these distribution challenges also hurt advertising revenues.