A sensitivity measuring contest


Nanos polling for the CBC—see here and here —finds a plurality of Canadians consider the NDP to be the party most sensitive to the needs of seniors, students, new Canadians and the unemployed. The Conservatives are deemed most sensitive to the needs of small business.

I think I’d like whether Canadians just generally associate the NDP with the adjective “sensitive.”

This 2010 poll by Abacus suggests that could be the case: “On the positive side, the NDP was identified as being in touch with Canadians, honest, having a good leader, and standing up for working people.”

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A sensitivity measuring contest

  1. It’s just effective branding. The NDP has always claimed to be ‘for the little guy’. Tories were always for the rich and business, and the Libs were the centre party between the two…which gave them more elbow room.

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