As Seen On TV -

As Seen On TV

The Canada Jobs Grant is panned


The Canada Jobs Grant, the theoretical proposal that the Harper government is already advertising, is panned by the Ontario government, while Michael Mendelson and Noah Zon seem even less impressed.

Beyond the intergovernmental issues and the impact on provincial budgets, the proposed Canada Job Grant is deeply flawed public policy. The program is likely to deliver inferior results at higher costs compared to the programs under the current Labour Market Agreements that it would displace. It would remain out of reach to many of the unemployed and underemployed Canadians it is intended to serve. It would also be unlikely to address the needs of those employers and sectors unable to hire the skilled workers they need. The provinces are understandably reluctant to sign on under terms like these.

Which is not to suggest that the government’s advertising is thus a questionable investment. As Labour Minister Lisa Raitt explained last month, the ads are helping to make people feel better about their potential.

Mr. Speaker, I am delighted to answer the question. That allows me to talk about a fantastic measure in our new economic action plan 2013. That is the Canada job grant. Indeed, because we think it is such a great program, we believe it is important to communicate it to all Canadians so that they can see themselves, or see their own potential, in those commercials.

I think it is very important that in those ads we see young women wearing hard hats. Women are an under-represented group in the trades. We are promoting their presence and will continue to.


As Seen On TV

  1. Remember when Jean Chretien defended some of his pork-barreling by pointing out that the sight of dump trucks driving around would boost public confidence in the economy? Up until now, that was my favourite bit of brazen political horseshit. Now I think I have a new one: we spent millions in taxpayers dollars on ads for a fake program so that any young women who happen to see those ads will get a tiny but invaluable boost to their self-confidence. How you gonna put a price on that? What kind of misogynist crank would even raise an objection?

  2. As usual Wherry cites the left wing special interests, just another wagon load manure, what will you say Mr. Wherry when the majority of provinces have signed on by 2014 and people are getting much needed training?

    Oh ya……………..cite some other left wing foundation or institute.

    • And what will you say when few (If any) provinces have signed on by 2014 and much needed training goes undelivered.

      Oh I know what you’ll say: those provinces and left-wing special interest groups are all conspiring to deprive marginalized people of their piece of the economic pie.

      • The majority of the provinces will sign on.

        • And you are basing this on…?

    • We don’t need an ideology or an institute to know it’s bogus to advertise a service or program that isn’t available yet. You support spending your taxes on pure propaganda?

      • “it’s bogus to advertise a service or program that isn’t available yet”

        The program will become available in 2014, which will become part of the current Labour Market Agreements, advertising it now will help people plan ahead, but that wouldn’t enter a leftists mind.

  3. I thought there were laws about false advertising? If I put an ad on TV extolling the virtue of something I thought would be ready next year, I’d get sued.

    I doubt many of the provinces will care to join in on this program. It will end up costing them twice as much as the current program. Even if they do get this approved, they will also have to find businesses interested in kicking in up to $5,000 to train one employee. Small businesses can’t afford it. Most business people would look at it and cringe. A big investment up front, for someone who’s not going to be working, isn’t doing the company much good. Some people won’t complete the training program – who reimburses the company? What happens if the person does complete the training and goes to a different company – one who didn’t invest in training and is willing to give the person a $5,000 signing bonus?

    There are a lot of details to take care of here.