Better know a talking point -

Better know a talking point

Notes on the government’s advertising math


As noted yesterday, Tony Clement attempted to explain the government’s spending on advertising with an apparently flattering comparison.

“Last year, our advertising budget was $83.3 million, which is well below the last full year under the former Liberal government of $111 million.”

In citing “the last full year under the former Liberal government,” Mr. Clement is referring to the fiscal year of 2002-2003: all subsequent years are apparently disqualified because each included an interruption in advertising. Here is the relevant chart.

In 2009-2010, the Harper government spent $136 million on advertising. That included spending related to the H1N1 outbreak ($24 million) and spending related to the “economic action plan” ($53.2 million).

In 2010-2011, the Harper government spent $83.3 million. But the approved budget that year was apparently $65.4 million.

A preliminary estimate, tabled in response to an order paper question last month, pegged government advertising at $74.4 million for 2011-2012. (I presume that fiscal year will include an election-related suspension of some kind.)


Better know a talking point

  1. TC is a real piece of work. He cherry picks a high point in liberal ad spending but a low point in the Harper gangs.
    Don’t suppose the libs would like to draw attention to it themselves, but how much of their high point was due to [cough] sponsorship spending? I’m assuming since the graph stops at that point that $111 mil was a high point for the Chretien years.

  2. By making the comparison with the Liberals, Clement appears to be acknowledging that government advertising is partisan.

  3. It might take a lot less space to simply catalog cases in which the Cons speak the truth, rather than keep track of their endless litany of lies

    • Yes, Conservatives are bad and always lie. Liberals and New Democrats are good and never lie.

      • Yes. Orson Bean, the one-trick pony, continues to contribute nothing but predictably sophomoric sarcasm and little else. Thanks for coming.

      • Drink!

  4. The Liberal party did not spend $60M/yr of taxpayer money on self-promoting advertising like the Cons are doing with these ubiquitous “Economic Action Plan” ads. These ads promote the Conservative campaign slogan of “jobs, growth and prosperity.” Considering the Harper Government is in constant campaign mode, they are, in effect, defrauding taxpayers for free campaign advertising — many times the amount allowable during an election campaign.

    I’ve never seen anything remotely close to this kind of flagrant abuse of government advertising.

    • Well, this is the Harper Government® y’know

      • And it is bad. Liberal and NDP governments are good.

        • Drink!

        • No No NO! Stephen Harper is GREAT! And the reason these dollars must be spent on advertising during this period of cutbacks and austerity is so that people can become aware of a brand new government program called the Economic Action Plan.
          It is a well known fact that both the NDP and the Liberals consistently vote against the flag and the troops and are trying to suppress these ads because they don’t want Canadians to know about this new program because it will benefit them – and the opposition is only interested turning us into socialist, carbon tax drones.
          Only Harper stands tall for the god fearing Canadians standing rinkside, their hands wrapped around a cup of Tims, as their kids play the birthright Canadian game of hockey.
          The Liberals hate hockey and the NDP hate Tim Hortons.
          Only Stephen Harper holds the banner high for even minded, free thinking people such as ourselves. Stand tall, my brother. Canada needs patriots such as yourself more than ever as the opposition manufactures false scandals to besmirch our beneficent leader.
          Tune everyone else out and focus only the truths delivered by Stephen Harper; raise the flag outside your home and donate to the CPC before it’s too late.