Communicating like a bar fight

Jennifer Ditchburn connects the dots between Stephane Dion, Michael Ignatieff, the health care accord and oil exports.

Armour says the Conservatives have put three main principles at the centre of their communications strategy: message discipline, acting on insight and opportunity.

The message control has been well documented. The insight comes from properly reading and analysing the landscape and the players, and the opportunity is the moment that presents itself to act.

Somewhat relatedly, Bill Curry reports the Conservatives are turning to public relations firms to manage government communications. And on both counts I’ll refer back to what I wrote earlier this month.




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