Ministerial aide Ryan Sparrow helpfully suggests a new slogan for the next Conservative re-election campaign.
Bureaucrats calculated the value of the advertising campaign and prepared an answer the same day. Before making it public, however, they consulted Mr. Sparrow and other political officials on the proposed response. “The ad appeared on national networks, aboriginal and ethnic networks. The total TV media buy was approx $4,536,000. The Olympics package had a net cost of $1,849,829.00,” the chief of media relations, Patricia Valladao, said in an e-mail to Mr. Sparrow and two other ministerial aides, Michelle Bakos and Ana Curic.
Mr. Sparrow answered by telling the bureaucrats to “amend the response,” to simply say: “One 30-second TV ad was created in support of Canada’s Economic Action Plan. The ad started running the week of January 18th and will end with the Olympics. The ad highlights key government programs available to Canadians who have been affected by the economic downturn: extended EI benefits, retraining opportunities, apprenticeship grants and self employed EI benefits.”