How to sell

During QP yesterday, Megan Leslie helpfully offered to rebrand the Northern Gateway pipeline.

During QP yesterday, Megan Leslie helpfully offered to rebrand the Northern Gateway pipeline.

Enbridge wanted approval before it told Canadians where it would build its pipeline. However, the government wants to go even further and shut Canadians out of the process altogether. Instead of actually submitting a route, companies will soon only have to submit a name for their pipeline and the Conservatives will approve it. Maybe it will be the Protecting Bitumen from Internet Predators pipeline. I am sure the Conservatives will enjoy rubber-stamping that one.

Bruce Cheadle reviews the Harper government’s fondness for such sloganeering.