It’s the people on it.
From New York’s profile of Rachel Maddow.
This is not to say that Maddow doesn’t have opinions about cable news. For starters, she loathes the format that casts the host as a referee between squabbling guests and has vowed to have only one speaking guest at a time, because, she’s says, it’s more respectful. “You’re essentially watching for the kinetic activity of the fight rather than listening to what anybody says about the issue,” she says. “And I think what people end up cheering for is winning, you know, rather than getting something out of it. I think there’s more intelligent ways to entertain people” … “Put a lot of information out there. People can handle it. It’s okay to use big words. You don’t need to dumb stuff down! You don’t need to make stuff simple and repetitive for people. If you assume that your audience is as interested in what you are talking about as you are, you’re going to connect with your audience in a much better way.” She might not be saving the world, but she is intent on making it a little smarter.