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Newsweeklies: the apocalypse cometh…


 

south of the border. Personally, I blame the Aspers. Social tip: Never invite Jon Meacham from Newsweek to your bridge game.

“I think a weekly magazine is a standing dinner date, or the fourth person in your bridge game,” said Jon Meacham, editor of Newsweek. “Sometimes they’re the most delightful person in the world, sometimes they get drunk and throw up on you. But enough times in a year, when something happens, that’s the first place you want to go to hear what they have to say.”


 

Newsweeklies: the apocalypse cometh…

  1. Semi-interesting imagery, but is the internal logic of it coherent?

    This person is a regular occurence in your life. Sometimes they are as important as the last person in your bridge game, but they can’t be counted on to always behave within the bounds of civil society. LEAP to – they sometimes are the most important source of news in your life.

    I’m sorry, I’m not gripped.

    But, I do find that my need for immediate news is bypassing the dailies and is satisfied by a grab bag of news wire feeds and that I do turn to the weeklies for more reflective perspectives.

  2. Bingo, Brad. For immediacy, the daily newspaper is not immediate enough anymore. For perspective, it is not infrequent enough. For classifieds, it is pointless. For comics and puzzles, it is overpriced. For volume of “news” delivered, it kills too many trees. What, then, is the point of a daily paper? Well, on camping trips it’s a helpful fire starter if you forgot to pick up a dozen Canadian Tire flyers with your propane…

  3. Good piece, but I didn’t find the references to the Economist to be accurate.

    The Economist is all about branding. It’s basically intellectual pornography for people who wish they were investment bankers and who identify with investment bankers’ interests — as readerships go, that’s not bad, and as demographics go it’s good for ad revenue. (“Buy our expensive watch and you will feel more like an investment banker!”) The anonymity is part of that strategy.

    So what is Newsweek’s brand? What deep inner longing is it appealing to? The New Yorker satisfies one’s inner longing to be Woody Allen or Mia Farrow; but Time? Newsweek? I guess I haven’t read them enough to know.

    Maclean’s success is interesting but, to me, objectively, a bit mysterious. Obviously I like it because it’s got the best political writing; but that’s not a brand per se. What deep inner longing on the part of Canadians is Maclean’s appealing to? For me it’s that I were Keith Davey, but does that go for most Maclean’s readers?

    By the bye, Paul, you guys should immediately hire Harry Koza, who was just let go from the Globe a couple of weeks ago. I know you already have a good business writer in Steve Maich but Koza’s prose is so good, and the economy so interesting to Canadians in this time of recession, that I think Koza and Maich could split the field and not cancel each other out.

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