Rebranding (I): The New Strong


Two days in and this is already a stupendously vapid Canadian federal election, even by the standards of… er… Canadian federal elections. Harper is already having trouble with the Frat Room, Dion is doing his best Elephant Man imitation (“I am not an intellectual… I am a Human Being!”), Liz May is trying to get the homeless hooked on organic produce, and Duceppe is calling out a Catholic Tory candidate for opposing abortion and gay marriage. 

Man alive. 

But what about Jack? Turns out, Jack’s got something to say. Unfortunately, he’s buried it on his facebook page, for reasons I won’t bother trying to sort out. It’s a great ad — punchy, clever, and self-aware in a way the NDP hasn’t been for decades —  and “The New Strong” is a slogan I could get behind. 

Now about those policies…

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Rebranding (I): The New Strong

  1. Maybe if Layton lands that job he’s submitted his application for, we can look forward to Canada’s New New Government.

  2. “It’s a great ad — punchy, clever, and self-aware in a way the NDP hasn’t been for decades”

    I agree, Andrew. I thought the ad was excellent in trying to contrast ideas. I haven’t seen the ad on tv yet and I wonder why because the NDP apparently have a lot of money.

    I think it would be good to run this ad, show that someone cares about the ‘working man’ or whoever the bolshies think they are appealing to, and contrast themselves with Dion who is still whinging about the unfairness of it all.

  3. I think we’re all to blame for the vapid nature of the election. If Canadians wanted content they would order off the menu occasionally, maybe vote for quality candidates regardless of party instead of partcipating in this presidential election format.

    We have produced “leaders” who are in permanent damage control mode, afraid to actually have political opinions because that won’t poll well, or so weak willed and unprincipled that their opinions change to suit the circumstances.

    The irony is that this relentless focus on “leadership” produces the exact opposite.

  4. I am interested in Jack’s strategy this time around I see he has come out aiming directly for Harper and no one else – now at some point that will change especially as the real war coming up isn’t beteen the left and the right but between the factions of the left this is where I think the real dirt is going to start to fly. I would guess the debates as I think it would be good positioning for the NDP to show themselves as the official opposition to the dreaded and evil meanie conservatives and the target will be the disaffected legions of liberals who see any chance of forming gov’t fade away day by day. Now you can tell the Lib’s want NDP voters especially by the latest desparate move on increasing the very same thing they voted against – now that’s funnier than puffin poo

  5. Jack figured out what the dionbook guys didn’t – using Facebook and Youtube means someone else is paying for the bandwidth.

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