Soldats. Dans nos rues. Nous ne sommes pas making this up.


The NDP shows us what the low road looks like. Apparently, the lesson the party has absorbed from the Liberal ad fiasco of 2006 was that the Grits were not quite over-the-top enough. Or that if you say it in French you won’t sound like a complete lunatic.

UPDATE: On the other hand, you have to admire the Guy Maddin production values.


Soldats. Dans nos rues. Nous ne sommes pas making this up.

  1. I can’t watch the video on my slow dia;-up, but do they actually say that Harper will put soldiers in the streets?
    I’m watching this race with the NDP in the same sort of fascination you’d like to see a star implode.

  2. I can’t watch the video on my slow dia;-up, but do they actually say that Harper will put soldiers in the streets?

    No. That’s just Coyne’s spin.


  3. Another lesson not learned was that of 1993, in which the NDP ads were very effective at mobilizing the NDP’s base and leaner-voters in their anger at the Mulroney Tories.

    It made them so damn mad, that they went out in the hundreds of thousands and voted Liberal and Reform.

  4. Sophie, here’s the text:

    (1. Black & white, scary cartoons of broken guitars, soldiers, tanks, and shackled hands rushing towards the camera)

    Un vote pour les Conservateurs c’est voter pour une pensée étroite, pour les coupures dans les cultures. C’est voter contre Kyoto, c’est un vote pour guerre qui nous rend esclaves des petrolières.

    (2. Cut to: beaming, benevolent man with a moustache, vaguely familiar, in full colour before an orange background, who says reassuringly:)

    Un seul geste, et tout ça peut s’arrêter. Joignez-vous à nous. Votez pour le NPD.

  5. Andrew, I found this add effective and it does adress differences in policy.

    I’m sure the Liberals even despite, or rather because of weak-kneed Stephane in charge, will come out with gutter over-the-top negative adds that characterized their last two campaigns. Dion will just shrug his shoulders and they they’re true. He spent the first day of the campaign calling Harper a liar.

    So be patient Andrew, the Liberal mud will start flying, probably sooner than later, given their slide in the most recent polls.

  6. Actually, Dion called a sitting PM, more than just a liar, but someone who can’t help but to lie.

    Calling a sitting PM a pathological liar.

    Apparently no road traveled by Dion goes low, according to Andrew.

    They’re all high roads, soaring amongst the clouds of lofty pure academic rhetoric.

  7. A vote for war?
    also, why is this the second ad I’ve seen in two days to refernce ‘oilmen’?

  8. Was that also an NDP ad?

  9. Oh dear. Kody’s off-topic again.

  10. BTW, where are the Liberal ads?!?

    Conservative ads have been running wall-to-wall since before the election was called, with a healthy smattering of NDP ads, but I haven’t seen a single Liberal ad so far.

    I guess the Conservatives and NDP want to set the agenda early, while the Liberals at going with tried-and-true election-eve attack ads? Or are they just plain broke?

  11. kody

    Don’t blame Dion for noticing.

  12. Steve,

    if you’re going to delete almost every comment of mine on your site (without showing a “delete by blog administrator” note),

    for merely posting in disagreement and free of offensive material,

    you may want to refrain from confronting me in this open forum.

    It’s unseemly.

  13. I don’t understand the link between war and slavery to oil; I think it is farfetched. Same with all the comments during the ad and some additionnal informations inserted visually as pro-Bush or, contre le mariage gai. These are inserted as if the text was explicit by itself.
    It is a good thing to know what each party stand for, not just what they stand against. I’m taking about the NPD now: le pouvoir de changer… how? and what would we do instead? …emptinessssssssss

  14. Layton reversed the long-standing NDP policy of pulling Canada out of NATO, so yeah this is pretty disingenuous (unless he’s reversed course again).

  15. So be patient Andrew, the Liberal mud will start flying, probably sooner than later, given their slide in the most recent polls.

    And why not, given the rather low bar already set by, among others, Oily the Spot and Sh!tty the Puffin?

  16. kody

    Sorry, I have an IQ filter on my site.

  17. Other Ryan, I suspect the Liberals are saving their pennies for saturation ad broadcasts late in the campaign, like the one that they credit with saving the 2004 election and the one they wish would have saved the 2006 election except for, well, you know.

  18. Yup the consensus here seems to be that the Liberals will go neg. Mr. Dion supposedly a decent and principled sort who likes to discuss policy will throw muck laced with half-truths and untruths. I doubt it’ll get them above 28.02% they got in the 1984 Muroney sweep. It look like the figure could be closer to 25% if recent polls are to be beleived.

  19. Jarrid, when your team finishes mining the muddy depths and popping up for damage control, then you can summize what Dion will and won’t do. When your so-called leader has set the tone of nastiness and finds that the mud sometimes stick, best you increase your koolaid intake. It’s becoming clear that Harper’s pull-out date has a best-before timeline along the lines of ‘fixed election dates.’ No doubt Sparrow’s holiday will allow him time to work on inventing cleaner mud.

  20. Liberal ad on the airwaves September 23. Titled: In Harper’s Own Words. Watch for it, it’s gonna be a knockout.

  21. “knockout”

    Canadians will decide to elect a bumbling fumbling academic who actually promises to raise our fuel prices during a devastating fuel crises, because of an ad?

    Do they have footage of Harper knocking off a grocery store with a shotgun in his right hand, and a freshly killed baby harp seal in the left?

    Otherwise, I think you may be engaging in some serious wishful thinking.

  22. “The NDP shows us what the low road looks like.”

    I think the Conservatives did that a long time ago, Mr. Coyne.

  23. Nous ne sommes pas making this up.

    Uh-oh, poor translating of the “we are not” in “we are not making this up.

    Nous ne making pas this up?

  24. It is strikingly similar to the Liberal ad last go-round. No doubt Jack would settle for their results in Quebec!

  25. The NDP campaign so far is tactically brilliant.

    They don’t want the PM’s job; they want Dion’s job. Although these ads appear to attack Harper, they are causing more damage to the Libs. Why??

    The LPC were planning to try to link Dion to Obama–oops too late, Jack’s done it. The LPC would look silly if they tried it now.

    The LPC were planning a last-ditch Harper is Bush smear. Oops, too late, Jack’s done it.

    The NDP are pulling all of the arrows out of the LPC propganda quiver and breaking them in half with their over-the-top pronouncements.


  26. Well done Mr. Layton. With so many parties chasing the crucial Looney Left vote these days, it’s harder than ever to stand out. Pass the crazy pills.

  27. How is this the low road?

    Sure, the ad is a scare tactic — but the basic point is 100% correct: Bush and Harper are cut from the same political mold: free markets, militarism, no action on climate change, neoliberal economics, etc. There is nothing controversial in saying this; it is true and should be repeated again and again.

    Furthermore, the ad has nothing to do with the Tory scandal from yesterday. They’re completely unrelated, so why describe them both in terms of a high and low road?

    I agree with the comment above: Layton has already position himself as the real opposition leader in the campaign. His position on May was a set back, but it will be forgotten.

  28. I don’t think the fact our media has a Matthews/Olbermann type of fixation for one of our political candidates is ever off topic.

    If Wells/Coyne get”a thrill running up their leg” every time they think of Dion, well, that’s their business. Just don’t confuse it with journalism.

    The real sad part is, they tower over their inside the Boob Beltway friends.

    The Gaffe Guys.

  29. It was an especially nice touch to bring in Lenin at the end to reinforce the message. Wherever did they find the colour footage of him?

  30. Needs more cowbell .

  31. sooooooooooo serious and then atteh end, up pops Jacko with his wee little moustache and the whole effect is blown apart by the door-to-door vacuum cleaner salesman look.

  32. Hey Spicydoc : thank you for a different perspective I am not sure I agree but you make a very salient and interesting point as at this stage who your attacking and how is a very important hmmm. What’s this with the LPC and first peoples in Quebec – The federal Liberals have lost their second Quebec candidate in as many days, again over inflammatory remarks about aboriginals.

  33. comment by Jack Mitchell on Thursday, September 11, 2008 at 10:14 pm:

    Was that also an NDP ad?
    No, the first reference was in the Bloc theme song. I suppose if I was dutiful and combed through all of the NDP and Bloc ads I could probably find more.

  34. Sophie – Ah, right! Well, the petrolières are about to get run over by Ike, so maybe that’s the last we’ll hear from them for a while.

  35. It is always amusing to see friends of Harper like Mr. Coyne denounce everything left of the conservatives, its tired and unoriginal.

    Only one party has been running ads for the past two years outside an election showing birds sh*tting on people, but its the NDP who shows us what the low road looks like.

    But I guess that is what Mr. Coyne is there to provide, aid and comfort to the conservative party. Sad, the Canadian media has actually become worse than the US, that is a truly difficult feat.

    To mangle a Jon Stewart quote:
    “Please stop hurting Canada Mr. Coyne”

  36. Up untill the airing of this particular ad, I had considerable respect for Jack Layton. But after seeing this ad, and after knowing that Mr.Layton himself must given full approval, my respect for him has vanished.

    If he really believes that this sort of ad works for the voters in Quebec (or anywhere else perhaps) he must regard those voters to be in possession of very low intelligence.

    And that is the insult!

  37. Oh, and by the way, if the puffin poopin’ incident couldn’t be laughed at while we were at it, something else has caused the voter’s understanding of satire to become completely deranged.

    And that worries me greatly!


  38. Nothing but demagoguery. The NDP, like all socialists rely on groupthink.

    A vote for war? A war that if it were MORE supported would allow for more schools to be built for children in Afghanistan. According to Human Rights Watch, 500 schools built after the invasion had to be closed due to Taliban attacks. I’m not voting for war, i’m voting for security for these children to go to school and not be harassed, threatened, or chased off. I’m voting for development. Unfortunately this can’t all be achieved through using good vibes, there can be no reconstruction without security.

    It’s unfortunate that Jack agrees with his base (college kids with at least one book or film by or poster of Michael Moore) that the current war is about oil. This is just pandering and doesn’t stand any test or scrutiny, and is only the result of Moore being the most successful propagandist in history.

    Stating that Harper is pro-Bush, and implying a negative connotation, is just trying to impress all those teens and others who have Bush with a Hitler moustache stitched to their backpacks, while at the same time unashamedly wearing t-shirts of Che Guevara.

    A vote for NDP is a vote for reckless idealism, which socialism is known and despised for. It’s a matter of historical record.

  39. It looks like a “big league” ad to me.
    It is well produce hard hitting and concise.
    And for the people think the NDP are some socialist goons it’s time to get of your slumber. This is a modern social democratic party that has committed to a balanced budget. The difference is, it does not believe in supply side economics.

  40. The NDP ad is done in black and white for obvious reasons. The image is stark in relation to WWII images, and in particular, of course, to images we have seen of Hitler. Hitler’s images are mostly in black and white. It is the sly undertone of this ad mostly whereby Layton plays into the insult: one is no longer expected to think – one now merely is expected to be lulled in.

    Often when it comes to comparing election ads or when trying to decipher what impact they may or may not have on the outcome of an election, we overlook many other aspects being in play.

    For instance, when Rick Mercer of 22 Minutes put a Doris Day spin on Mr.Day’s campaign, most voters laughed along with the gig and could see it as to be partly belonging to satire.

    Now, Rick Mercer is not affiliated to any party (publicly at least), yet, his gig was aired on CBC, a network paid for by the Canadian taxpayer. Mr.Day could indeed be considered a weak leader by comparrison and so could Mr.Dion, during this election, be considered likewise.

    But again it is 22 Minutes going in full attack mode against the leader of the Conservative party when one of the actors disrupted one of Harper’s speeches. Now, the interuption, I don’t think could have done the damage it had once done to Mr.Day, simply because I believe Mr.Harper does understand the difference between satire and further emptying out of an already depleted well of intelligence. Mr.Harper’s response to the ‘Love’ lady was very funny and showed a lot about the man he is.

    When the poopin’ puffin can no longer be seen as satire (in camparisson to the Doris Day make-over,let’s say) and when the CBC 22 Minutes is no longer considered off limits when it comes to election active participation, the the obvious difference must be found in the fact that the poopin’ puffin was to be found on a Conservative website. Interesting.

    Yet, the satire within the piece of the poopin’ puffin was no less degrading than the Doris Day satire had been. Mr.Day indeed had left himself open for that sort of critism (he WAS a weak leader) and so,too, is Mr.Dion showing himself to be a weak leader. If the Doris Day referred in some way back to comments the Conservatvive party, and Mr.Day had made in particular, then the Liberal party is equally contributing to the poopin’ puffin satire: it was one of the Liberal front men, Mr.Ignatief, who had thought it very wise to compare his own party to the doings of a puffin. To drop of the mess on Dion’s shoulders is a very satiric take on what has transpired in the Liberal party since their leadership convention, and I think the poopin’ puffin droppings within one visual displays this deeper take on what has tranpired.

    And the deeper thinking is precisely what is missing in the NDP ad. Before the ad was produced, the belief that deeper thinking would be necessary for convincing the voter into supporting the NDP, had indeed already been taken out of the picture. But the poopin’ puffin visual includes the deeper thinking right from the get-go.

    Here is another thing: When the National Citizen’s Coalition argued, in court and unsuccessfully I believe, that election spending by groups outside of party affiliation should not be limited in the way in the way proposed, we have to ask ourselves if the CBC and 22 Minutes would fall under limitations accordingly. Or, if we can see the satire in the one (the Doris Day one) then why not see the satire in the other (the poopin’ puffin one)?

    I want to add that the Doris Day gig had the power for swinging an election vote. Don’t discount this seemingly innocent behaviour. They can be the most dangerous behaviours of all. Paid for by our own taxes! Wow, what a hornest nest, eh.

  41. Supply side economics? Don’t we all have a choice? I know I do.

Sign in to comment.