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‘Strategic brand building’


 

The Canadian Press details the struggle to sell the stimulus.

The Economic Action Plan website, touting the Conservative’s big-spending budget of January 2009, was criticized from the outset for its highly partisan appearance. Despite earlier vehement denials by the Prime Minister’s Office, the nature of the exercise was explained this week as “strategic brand building” by Mr. Harper’s freshly departed former chief of staff …

Documents obtained under Access to Information show the Privy Council Office – the bureaucratic arm that serves the Prime Minister’s Office – spent four months in 2009 trying to convince Treasury Board to give it numerous exemptions to the new rules. But it never succeeded in convincing the gatekeepers of the online standards of its case.


 

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