The NDP buys billboard space to attack the elimination of the long-gun registry.
The NDP message will be reinforced with the barrel of a gun. The image of a Ruger Mini-14 semi-automatic, a “non-restricted” weapon which won’t have to be registered when the long-gun registry is scrapped, sits above the tag-line “No More Safeguards. Is that why you voted Conservative?” … The three cities chosen for the billboards are notable because they are all areas where the NDP made new inroads in the 2011 election. One of the key target audiences is Conservative ridings in Toronto, but it is intended to reach a broader spectrum – and two of the target cities are in Quebec, where the NDP have new-found strength, and where support for the registry is high.
Talking to Althia Raj, Brad Lavigne explains the NDP’s mindset.