The Hill Times tallies $8 million in spending on War of 1812 advertising.
The Hill Times tallies $8 million in spending on War of 1812 advertising.
The Canadian Heritage department was the biggest spender, paying $1.45-million to CTV for prime time space to broadcast one War of 1812 ad during the summer Olympic Games, with a further $1.2-million bill for the ad’s planning and production costs … The mint spent a total of $1.6-million on television ads alone, all centred around commercials for circulation of a $2 coin commemorating a British navy warship.
The total budget for War of 1812 celebrations was previously reported to be $28 million.