They talk to you like you're an idiot - Macleans.ca

They talk to you like you’re an idiot

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Dan Gardner considers the way politicians talk.

Adults do not repeat precisely the same phrase again and again unless they have suffered severe brain damage or they are following the advice of an expensive consultant who tested the phrase on focus groups and found it presses the right buttons.

Dan’s column could be paired with a column Elizabeth Payne wrote recently in response to the farewell speeches that accompanied the dissolution of Parliament last month.