I think Maclean’s has done a terrific job with the three covers this week. But credit really must go to the media director here at Bensimon Byrne, Tatania Tucker. The idea was to create an impactful magazine ad buy for our client Hyundai to launch their Genesis model. She and her team proposed the three cover idea to a number of magazines, including Macleans. Several took us up on it.
I’ll grant you that you guys have taken full advantage of it. And your art direction is outstanding. But it’s a little misleading to blog about it as purely an editorial concept.