From the PMO:
The Prime Minister will be appearing live on “Money For Breakfast” with Alexis Glick at 7:30 am this morning.
He will also be taping an interview with David Asman for “America’s Nightly Scoreboard” also on Fox Business. It will air at 7:00 pm tonight.
For the first three weeks of July [the most recent figures I could find — pw], according to Nielsen figures obtained yesterday that have not been publicly released, Fox Business Network is averaging just 8,000 viewers during daytime hours, and 20,000 in prime time.
CNBC, by contrast, is drawing an average of 284,000 viewers during the day and 191,000 in prime time.
This Washington Post story notes that as of last summer, Fox Business was available in 40 million households — which meant that at its prime-time peak, Fox Business was being watched by one-twentieth of one percent of all those homes that had the option of watching it.
THAT’S-BETTER UPDATE: The selfsame PMO is now spreading word that the PM will also appear on Larry Kudlow’s CNBC show and that he will tape an appearance for Fareed Zakaria’s eerily literate CNN Sunday show. He’ll also sit down with the Wall Street Journal ed board today.