Sustainability: a special report -

Sustainability: a special report

Real ways to save the world


Sustainability: a special reportYou can’t argue with the logic of sustainability. It makes perfect sense—if we want humanity to last, we need to start saving the planet now.

So why has progress been so slow? Why are people still driving SUVs instead of hybrids? Why aren’t homeowners lining up to install solar panels on their rooftops? Why don’t they understand?

The truth is, when we implore people to adopt sustainable practices, what we’re really suggesting is that they voluntarily lower their standard of living now for the sake of future generations they will likely never know. It’s a lot to ask.

If we want consumer behaviour to change quickly, we need to offer some short-term rewards, and consequences. In this special report, Maclean’s examines ways to do that. For starters, we should stop government subsidies that actively encourage people to waste resources. If something is cheap, we waste it—so why do governments insist on policies that keep prices low for water, electricity and food?

We also look at how to better market the green movement—the most effective ways to convince people to buy into sustainability. And we examine the smartest, cheapest and most innovative environmental ideas out there—everything from solar power solutions that can actually make you money, to seaweed wraps for your home.

Changing our culture of waste and environmental insensitivity is a tough task. It’s time we got started.


One colossal waste —Are higher water, hydro and food bills just what we need to force us to conserve?
The eco-sell — Green marketing can change the world. It can also help firms reap big profits.
10 ways to help save the planet — From fake trees to showering with friends—these ideas might even save you money


Sustainability: a special report

  1. For your reading pleasure, visit:
    They provide an interesting perspective on sustainability.  Plus, it is just fascinating.  I especially enjoyed the article on the rope roads.  

  2. It might be prudent to concentrate more on sustainablity. Does anyone know about the Interstellar Energy Field that is now engulfing our solar system? It’s peak will make the solar flares amp up and maybe even take out our hydro grids. An indepth article on that may be very enlightening to disbelievers.

  3. The run on the tar sands is hardly sustainability.

    Canada seems hell bent on getting rid of our oil reserves as fast as we can so there is none for Canada. Candians first; where is our national energy plan?

    •  Is there some gasoline shortage in Canada that I’m unaware of?  At current production rates the oil sands will last for about 100 years, not long enough for you?  We’re selling the oil and do you know what we get back for it?  Money.  Quite a concept eh?

      • Two thirds of the profits leave the country in the pockets of foreign companies; the basic product is shipped raw so that the U.S. can refine it and provide thousands of jobs; Alberta runs a defecit every year as the oil sands play out. Norway on less petroleum has nearly $900 billion dollars packed away for a rainy day. Clearly, they do not understand the Alberta plan.

  4. dude that is the one of the best articles ever on the topic of sustainability, that i’ve seen in a very very long time.

  5. I don’t see solar panels on any government or public institutions. Shouldn’t the leaders show the way to the rest of us?

  6. Canada’s weather does not make it seem like we can use the sun for heating out house, does it.