The last seal meat truck in St. John’s

Supplies may be tight, but loyal customers are always lining up for those seal flippers

Photograph by Andrew Tolson

Photograph by Andrew Tolson

In the spring, the weather on the Avalon Peninsula turns mauzy. Unremitting fog, of the sort to drive people mad, cloaks the land. A 2008 Chevy Silverado pickup parks on the apron of the St. John’s waterfront, the driver puts out a sign reading “Fresh flippers” and the word is, literally, on the street. Those with a hunger have been anticipating its arrival, and sales commence in short order. The Taylors have been selling seal meat (and at other times of the year halibut, whole cod and fillet) out of the back of a truck here for more than 40 years.

This morning Heidi Taylor, in her 20th year purveying harbourside, sells out in little more than an hour. “There’s not so much demand for the pelts this year,” she explains, “and the sealers won’t kill an animal for its meat alone.” The harvesters, or swilers, are either landsmen, small-boat fishermen from the many fishing communities along Newfoundland’s northeast coast, or teams aboard longliners—fishing vessels anywhere between 10 and 20 m in length, capable of going further offshore (though still within the parameters of the 100-mile diet). They travel to the leading edge of the pack ice, a field of slowly thawing sea ice 15 times the size of Prince Edward Island, strewn with more than a million harp and hood seals. For Taylor, this year’s stock is coming exclusively from the longliners.

Scarcity of supply (not of resource: the population of seals has been exploding ever since the large-scale commercial hunt ended in the 1970s) has driven up the price: cleaned flippers are $5 each this year. They’ve never been so dear. In times, prices have been half that.

The appetite for seal is undiminished in Heidi’s two decades selling them. When her family business has access to enough product, they can move between 15,000-20,000 flippers a season. That’s a lot of meat pie. Having been at it this long, Heidi knows many of the returning customers well—not, she says, by name, “but by their stories.” It’s a ritual seasonal delicacy for Taylor’s older clients. “Younger ones,” says Heidi, “are eating it because it’s so healthy.”

They sell mostly flippers. They are the easiest part of the seal for the home cook to handle, and are conveniently a serving each. The carcass is more cumbersome, Heidi says. Its fans like to “buy them three or four at a time, and they’ll get together in someone’s shed and bottle them. To have something to take up in the country hunting.”

When Heidi’s father, Doug, first started, taking the reins from his father before him, the truck was a 1969 Ford half-ton and there were three or four other purveyors in the business, all parked further west, around Steers Cove. It’s only the Taylors now. The spring seal harvest was a good time of the year to be in a cash business, with “little going February and March,” as Heidi puts it, and money needed for rapeseed to plant the fields of strictly pesticide-free “greens,” the next season’s efforts, on their land in Foxtrap, half an hour’s drive west of St. John’s.

Before the Taylors can put seal meat aboard the truck to sell, they have to meet standing orders for around 3,000 flippers for traditional fundraising “flipper dinners” held by local church groups and service organizations. Now that they’ve been taken care of, whatever else now comes their way will be sold on the street.

If you are lucky enough to get your feed of flippers this year, dredge them lightly in flour and then brown them in some fat rendered from salt pork. Salt and pepper and then braise them in just so much water, covered, with a small onion and one chunked carrot per seal flipper for 90 minutes at 325°. To make a pie, cover this with a butter-laden biscuit pastry batter (leavened with baking powder), and return to the oven for 30 minutes at 425° until it has a crust. Serve with abundant black tea.


The last seal meat truck in St. John’s

  1. I assume that they taste like pork fat mixed with onions and carrots?

    • They’re not as tasty as good rum, but far better than government rhetoric

  2. Paring with a good merlot, I can’t wait to get some of this awesome tasting seal meat in the oven and show folks how nutritious and great it is; (tastes similar to salt water duck, except more tender)! How to cook it is an art good cooks know! But if supplies are limited, does that mean the price will start to go up?! ….(like gas)? … maybe so! Than more good folks will want to try it! Now when the same good folks decide to purchase seal garments, and begin appreciating the comfort, warmth, naturalness, and attractiveness of seal leather and seal fur footwear, hats, coats and mittens; exquisitively tailor-made and sewn by our intellegent Canadian Northern neighbors; than we can, from our good hearts and pocket books, continue to turn things around. So; to all dear and good folks out there; do not be led by the false anti-seal perceptions any longer, when anti-seal propaganda appears in and around your city or on your computer. Those anti-seal protesters are not educated about the ins and outs of the sealing livlihood, nor how greenpeace gets rich on the backs of fishermen. I like the story above by Macleans. Maybe Macleans would like to do another story on richness and wholesomeness of the Innu, Innuit and Metis cultural foods. By doing this, Macleans will at the least, encourage our Northern neighbors livlihood … those good folks are professional experts in putting to use every inch of the seal pelt!

    • Thank you Macleans for noting on my FB your article of April 2014. A good mag is always a step ahead of its readers! Cheers!

      • See April 2015 issue re Nova Scotia family cooking seal meat. So let’s do a second run on that story too! We also have a story on the garments made from seal pelts …or do we not

  3. Taylor’s is well known supplier of everything fish and seafood all across Newfoundland and Labrador especially Cod, Lobster and Seal. There are 4 brothers, Doug Taylor, Reg Taylor, Jeff Taylor and Des Taylor that are involved in the family business, along with their children, in separate ways. Consecutively the truck on the St. Johns Waterfront, the retail store in Foxtrap , Conception Bay South ( which ships product across Canada) a wholesale truck supplying restaurants and a truck which travels across Newfoundland weekly.

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