carville

no-image

Rebranding (III): The GOP

In an op-ed in the FT a few days ago, James Carville argues that the Palin nom was a crucial misstep for the Republicans. He argues (correctly) that the one aspect of the GOP brand that the Dems have found impregnable was that they are the party of “American security” — the combination of national defence, foreign policy, and patriotism. McCain fits that bill, he claims, but the choice of Palin is a “gimmick” that risks gambling away the party’s surest advantage over Democrats.