Dristan

Anybody remember this commercial? I remember seeing it in the early ’80s, but apparently it had been running since the late ’70s. It’s another reminder of how low-tech commercials used to be in terms of filmmaking. Many commercials tended to be shot like a scene in a movie, with some care taken over the lighting and editing, but without any attempt to amp up the pace or bombard the senses. Now even commercials that do have a story or characters tend to have much more in the way of spectacular effects or stunts — they’re trying to be a movie in themselves, rather than one scene in a movie.