ford f-150

Sales of big pickup trucks boom

Automakers try to clear dealer lots for newer, more efficient models

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A pickup truck full of good news

Hundreds of thousands of jobs may or may not be at risk as the Detroit auto industry teeters on the brink of collapse. Talk of  a government bailout has been coming and going like transport trucks on the 401.  Surely, you ask, there’s some good news to be had somewhere?  Well, how about this: the Ford F-150 was named the 2009 Truck of the Year by Motor Trend magazine. Never mind that one of the trucks it was competing against was a Hummer H3T pickup, Detroit can still make a good vehicle.  What’s more, Ford executive Bill Ford Jr. said that sales in the first two weeks of December were actually “turning out relatively well” compared to November. Ford also announced that its market share in Europe was up last month. Can you handle all this good news?!