Heinz

Wrapping your product in the Canadian flag is typically a desperate measure, with short-lived benefits. For French’s, it’s working.

Barbara Amiel on the losses of Leamington Ont.

…and how their ranking compares to previous years

A solution to one of modern life’s most vexing problems: getting the last bit of ketchup out of the bottle

While Campbell Soup has been touting efforts to cut sodium, sales are down

By request, another canned pasta commercial made in Canada (should I say Canned-nada? no, I shouldn’t), one that creeped out even more kids than the Alpha-Getti Gobbler: a double commercial for two Heinz products, one where the pasta was shaped like ghosts and witch’s hats and such, the other shaped like spooky aliens. The two pastas argue over who’s scarier, all while menacing and apparently preparing to slaughter some blue guy and his C3PO ripoff sidekick. They really did have a lot of kid-centric commercials that were frightening or weird, didn’t they? I guess their market research told them that kids would be more likely to ask for these products if they were terrified.