Pepsi

A much-mocked Kendall Jenner-helmed Pepsi ad has been pulled. But why were people expecting anything better from the brand?

This week: An electric vehicle wins car of the year and Pepsi launches a “fat-blocking” soda in Japan

One billion Pepsi cans plastered with Michael Jackson’s silhouette will soon be on the market

Newfoundlanders are up in arms over St. John’s new hockey team being named after a popular Tim Hortons beverage

Coke and Diet Coke are now beating Pepsi in sales, but fresh ad spending suggests the fight isn’t over

No one held our gaze like him

Soft drink consumption is down 10 per cent since 2000

The taste of bottled mineral water depends its journey through different rocks and minerals. And while taste matters, so too does touch, according to a study by Maureen Morrin, a professor of marketing at the Rutgers School of Business. Studying the responses of 1,000 men and women, she found that people would rate the taste of the water according to the container holding it. When served in a firm cup, people would find it more tasty, compared to a flimsy one.