sponsorships

AT LEAST WE STILL HAVE MEDICARE: The reality of the Olympics is that it is just as much about business as it is sports. Parties, perks and schmoozing are the order of the day for the “Olympic Family” and the host of sponsors and their corporate guests. And like all trickle-down economies, even those at the bottom of the chain—the wretched press—eventually benefit. At every Games, journalists and photographers receive a little welcome package from the sponsors—full of things like McDonald’s coupons, notepads, pens and mousepads.