The Bay

Model citizens and a fashion statement: ‘CANADA’

I’m standing in swag epicentre of the 2010 Olympics, or, as it’s also known—the Bay’s “gift” suite located in the penthouse of the Loden, a luxe boutique hotel discretely off the downtown beaten track. The room is bright and airy, filled with neatly ordered racks of the Bay’s official 2010 Olympic branded gear. The scarce red mittens that have become a cult item are piled in a wicker basket. A PR person politely asks if I’d like a pair. “No, thanks,” I tell him. It’s a rule (often broken) that journalists never accept gifts.

‘Oprah effect’ kicks in

HBC’s clothing line for the Vancouver Games is better than the disaster it pushed in Beijing. But it’s still a bore—and there’s the whole logo fiasco.