vista

After years of flops, the software giant is making a comeback

Apple isn’t going to let this Vista advertising debacle drop.  Its latest ad:

The new MSFT ad campaign for Vista featuring Jerry Seinfeld debuted last Thursday, to arched eyebrows and mixed reviews. The strategy is pretty obvious: Apple has cornered the  urban-hipster niche, and has done a good job of portraying Windows users as corporate drones. So Microsoft has decided, instead of trying to directly counterbrand against the negative campaigning from Apple, to strike out into the land of quirk.