Peter Nowak on the latest rumour about Apple
The latest silly Apple rumour has the company interested in selling a watch. Or, an iWatch, as it would probably go.
According to the New York Times, “investors would most likely embrace an iWatch, with some already saying that wearable computing could replace the smartphone over the next decade.”
It seems the Times, and perhaps the investors it references, have forgotten one simple fact: it’s a freakin’ watch.
Seriously, does anyone under 50 wear a watch anymore? And of those few souls who do, are any of them doing it for any other reason but to make a fashion statement (that statement, by the way, is “I’m a dinosaur.”)? Surely nobody wears a watch to actually tell time.
Analysts’ justifications for Apple – or anyone – to make a smart watch are collectively some of the dumbest ideas ever put forward:
Honestly, where do they come up with this stuff?
Everyone seems to be forgetting one simple fact: Does anyone want to do any of that stuff on a postage-stamp-sized screen that sits on their wrist? And does anyone remember that actually wearing a watch isn’t all that comfortable? And while we’re at it, mightn’t we also remember that all of these functions are already performed quite ably by our smartphones, which have acres of screen size in comparison? And aren’t people already complaining about all the gadgets they have to carry?
Unless there’s a giant Dick Tracey revival some time in the next few years, I’m betting that any smart watch will result in one thing: iFailure.