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Exclusive: Answer to the question on every Canadian’s mind

Why did Ignatieff shoot his new TV ad in a forest?

Why did Michael Ignatieff decide to shoot his new TV ad in a forest?

  • Nice old lady in gingerbread house promised him free candies.
  • Last-minute schedule conflict meant he first had to help Han Solo disable the shield generator.
  • Has actually been lost there since June 18th, explaining his low-visibility summer.
  • What better place to depict the energy and dynamism of the ultra-modern, globally competitive Canada he describes?
  • Keen to solidify strong polling numbers among 18-to-34-year-old Sasquatches.
  • Had to make the trip anyway to feed Denis Coderre to Aragog.
  • Being a man of letters, he was determined to capture Walden’s spirit of simplicity while inadvertently evoking its whole “quiet desperation” argument.
  • He’s been away from this country for, like, 35 years – you try to find your way to the TV studio.
  • Setting seemed perfect as original script for ad read: “I’m praying to you! Look in your heart! I’m praying to you! Look in your heart! I’m praying to you! Look in your heart! I’m praying to you!”

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