Magazine shuts down all of its blogs


Don’t worry. It’s not us.

Sad news. I liked Phil and Doug’s blogs. (Here’s Doug’s swan song.) More from the main mag-industry publication, and a hat tip to the main industry blog. Those Toronto Life people seem best at traditional media, so the good news is that the best among them will get to practise the ancient arts a while longer.

As for the Maclean‘s blogs, they are, to understate, in no danger of disappearing soon. Judging from traffic stats, reader reaction and the enthusiasm of our bosses, this experiment in online journalism/rumination/whatever — which in the case of Inkless Wells will be five years old this autumn — will continue.


Magazine shuts down all of its blogs

  1. Blogs are more organic, raw and often more interesting and Macleans has done well to recognize this fact.

    Blogs provide another onramp to potential new subscribers and better brand recognition.

    As with Macleans’ model, these blogs also allow community participation which increases reader loyalty. Perhaps TL just needed a better webmaster or social media guru.

  2. And if you change the words “reader” and “subscriber” to “voter” in his above post, you get Stephen Taylor’s philosophy on his own blog too. Very handy!

  3. I certainly hope that Maclean’s chooses not to shut the blogs down, as I find them quite interesting, and I read them almost as much as the magazine.

  4. Oh, and I forgot to mention that the other reason I like these blogs is because the writers of the blogs have something that I like to refer to as, “credentials”. I know I’m strange because I like to get my news from trusted sources, rather than whoever just happens to have a blog from Blogspot. Although, I must admit that whatever those blogs lack in substance, they make up for in entertainment…

  5. A big round of applause is in order for all the high-quality online content at Macleans, esp. pieces by Ms. O’Malley and Mr. Wells.

    (Because, I mean, like I would ever pay actual $ for this stuff).

  6. I like these blogs because almost without fail interesting debate takes place. Similar debate takes place in many taverns,but here I don’t have to worry about being punched.

  7. We’ll be introducing a special premium package for readers who insist on physical violence as part of their total reading experience.

  8. Macleans’s blogs better not be going anywhere. Having one site where Wells and Coyne not only pontificate but, at times, spar, is a privilage. And who can beat the first rate work from guys like Aaron Wherry and Chris Selley, and the *essential* Hill blogging of Kady (no one else is covering the stuff she blogs, Canadians NEED someone paying attention the behavior of politicians outside of Question Period sound bites– we need to know the action, or inaction, or abuse of Parliamentary committees, commissions of inquiry, and fed-related court cases).

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