The Super Bowl commercials we missed

The trouble with watching an American presentation of an American event using a Canadian feed


TV Done Wright did us Canadians a favour and assembled the Super Bowl commercials that we didn’t see here. Because even though we were watching an American presentation of an American event and hearing American announcers comment, it was technically a Canadian feed.

Also, Glee is on while I write, and raising the question of whether a show can ever make a “comeback” if the ratings say it’s not in a creative slump. This is a semi-serious question. I feel about Glee more or less as I felt before — it’s a flawed, fun, crazy show that makes no sense but gets points for doing things most shows won’t try to do (and for being an episodic show that isn’t doctor, lawyer or cop). The character inconsistencies, for example, are not handled very well and are ultimately a flaw, but at the same time, not trying to keep everything consistent is something I admire it for, since shows are often too hung up on consistency.

But a lot of people feel it’s lost its charm, and are evaluating it as a show suffering a sophomore jinx, like Heroes. But the ratings are up this season, so unlike most sophomore-jinxed shows, the audience is very strongly saying that the writers are doing a good job — maybe not saying it online, but saying it in the way that counts, by watching. The writers would, on that basis, be crazy to think they have a problem and need to fix things. Except eventually the problems may get out of hand, they’ll lose viewers, and by then the problems will be too far gone to fix.

That said, on the subject of post-Super-bowl shows, Entertainment Weekly did a slideshow about the 20 most-viewed shows in that slot. It didn’t make the list, but The A-Team was one of the most important uses of that all-important slot. Building on the exposure the Super Bowl gave it, it became NBC’s first big hit in a while and more or less held the network up for a year and a half while it rebuilt itself. So the revival of NBC can sort of be traced back to its choice of that new show to follow the Super Bowl.

Perhaps as a reward to Stephen J. Cannell for saving the network three years earlier, NBC gave him its next Super Bowl spot as well, handing it to The Last Precinct. This was a shameless Police Academy clone that got many more viewers than The A-Team in the same slot, and yet ultimately proved one thing: no matter how many football metaphors you use in promoting the show, and no matter how many people sample it, a bad show is still likely to be a flop in the end.


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The Super Bowl commercials we missed

  1. Some canadians get the American feed but I don’t understand why. In the region of Quebec where I am, cablevision customers got them and my friend in nb with fibreoptic from Bell got them.

    • If the local CTV station is broadcasting HD over-the-air (i.e. bunny ears), then they can take over the HD Fox feeds on cable (not sure about satellite). The Montreal CTV switched over to OTA HD but they don't have the transmitters to cover the entire province so most of Quebec got lucky.

      CTV Ottawa also was unable to hijack the Fox feed, to my relief.

  2. The perfect day in America.

    A big comfy couch.

    A gunky food pig-out.

    Women in scanty clothes

    LOTS of things to buy

    Loads of patriotism

    Tons of fantasy.

    And I've heard that somewhere in there is actually a football game

    Americans don't actually play football….but apparently God is involved, so that's okay.

    And it's conversation at the water cooler tomorrow, so everyone's happy.

    • I imagine being you is very depressing. Do you like anything?

      • Lots of things….just not a day at the coliseum

    • @ Emily…lol…Actually we don't like or watch Football…But every year at our house we have a get together with Family and close friends,with all the Superbowl goodies,, mass amounts of food, beer etc,etc..The Game is on T.V. but the main event is the half time show…after that ,its usually a pool tournament, shuffleboard or cards…We even have a football pool where everybody has to pay $10.00 to play (mandatory) who ever wins the pool gives the winnings to a local charity. Thats how us non-Football watching Canucks celebrate Stupid Bowl Sunday…..

      • Do you do this for the Grey Cup too?

        • Yes we do…and being it's in November, our Football Pool winnings go to the local, Christmas Amalgamated Charity to help families at Christmas…warm enough to BBQ. too…Mind you I've BBQ'ed at 30 below too…….

      • This year, my fiancee and I watched The Puppy Bowl, 6 Laurel & Hardy shorts, the Marx Brothers' Monkey Business, and Lubitsch's To Be or Not To Be.

        It was much funnier than football.

  3. Hey, The Last PRecinct had some good moments- it was much better than the trailer lets on, and Adam West was gold. It was no Sledgehammer, but it was alright.

  4. I would have preferred the American ads to the the CPC attack ad that aired during the game here in Alberta. Strange twist of patriotism there. Harper's take on 'homecoming', that is.

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