Where Netflix Will Take Us


Actually, I have no idea where Netflix will take us. But since the streaming service is rapidly taking over an entire continent, I thought it was interesting to read that while online streaming is growing by leaps and bounds, the number of online streamers (at least in the U.S.) isn’t growing nearly as fast:

Overall, Nielsen reported that time spent watching online video rose 45% from a year ago, although the number of viewers increased only 3.1%. Viewers streamed 28% more video and spent 45% more time watching video online.

So a similar number of people are watching almost half again as much online video. If it keeps up at this rate, there will still be a lot of people who prefer not to watch Netflix (or can’t afford it, since a paid site plus the cost of high-speed internet could make the whole thing something of an elite pastime), but the ones who do will be watching so much of it every year that we will have to undergo detox. And that means the “TV addiction” jokes that proliferated in the ’50s can be brought back in the form of “Netflix addiction” jokes.

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Where Netflix Will Take Us

  1. I think it's purely a generational thing. Older folks are used to their TV signals coming in from space or cable, and that won't change. They think the flexibility a PVR provides is the cats meow, and that's all that they need.

    Younger generations have grown up with content on demand, and the entire broadcast TV model makes little sense to them.

    I think the broadcast model will die out, but it will take a lot longer than many people assume. Land-line telephones are a great example of an obsolete technology that basically has no place in modern society, yet it lives on in millions of households.

    • Landlines telephones are only obsolete in places that actually have cell-towers …. living in the mountains is sketchy for cell reception at best!

      • Fair enough point. But were the infrastructure for land-lines not already there, I think it would probably be cheaper today for the telecoms to litter the mountainsides with cell towers than running cable over that treacherous terrain. I may be wrong, but if you look at developing nations around the world, they're skipping land-lines entirely and jumping straight to cell phones.

  2. As long as the Telco's continue to gouge the public for a cell, I'll have a landline. We call Asia frequently for 4 cents a minute vs Cell 28cents.

  3. The supply precedes the demand. Give it 10 years. The number of users will have increased drastically by then.

  4. Hey guys,

    I started a section for Netflix Canada on my site to try to help others who can't find good content. I make 5 good movie recommendations a week.

    Here's the link: http://www.thenmn.com/netflix.htm



    • Hey guys,

      First off, I'd like to thank Macleans.ca and Jaime Weinman for allowing me to share with everyone my Netflix recommendations.

      I've just published my recommendations for week #2

      Here's the link: http://www.thenmn.com/netflixcanada2.htm



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