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You Take A Piece From The Bottom And You Put It On Top


 

It’s been a while since I highlighted a commercial, from the past or the present. And of the many ’80s/early ’90s commercials with (probably intentionally) suggestive tag lines, this was always one of my favourites. I think it was the sight of these people at a party becoming so totally obsessed with this game. It was supposed to suggest that all the cool people at a party are playing Jenga, and the nerd had better get into the game if he wants to get involved. But it really suggests that this isn’t a great party.

http://www.youtube.com/watch?v=eZ5edLDZHGU


 
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You Take A Piece From The Bottom And You Put It On Top

  1. I think the thing that really strikes me about this commercial is the target audience. Generally, when games are advertised, they're pitched at kids, or occasionally as family events. Seems like this commercial was specifically aiming at adults. I can't recall any other games that were specifically pitched towards adults.

    As an aside I don't know if I agree with "But it really suggests that this isn't a great party." I'll bet you could make a pretty good drinking game out of Jenga. Of course none of these people have drinks on the table.

  2. "You take a block from the bottom and you put it on top
    You take a block from the middle and you put it on top
    That's how you build the tower you just don't stop
    you take one from the bottom and you put it on top
    you take one from the middle and you put it on top
    until you knock it over and that's when you stop
    and then you start all over putting blocks on top!"

    Naa, I don't remember any Jenga commercials…

  3. Or, write the names of the guests on the blocks and turn it into an elaborate version of a "key party".

  4. too much has been overstated about the suggestive and subliminal messages in advertising. it’s not easy to prove, but this commercial demonstrates that it takes a lot more to sell something than just clever special effects and subliminal messaging. i don’t even watch television anymore, because it has no redeeming value.

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