Dennis Matthews

What the first ads say about the election campaign

Dennis Matthews: The ad war can win or lose an election. We now have a good sense of where the attack lines are being drawn by the Liberals and Tories.

The real reason politicians love the Raptors

Dennis Matthews: It’s not just that the team’s on a winning streak—it’s the authenticity of a game that’s come to represent the real Canada

Everything is political now

Opinion: Companies like Gillette and Nike are doing what once would have been unthinkable—linking their brands with politics. They didn’t have a choice.

If the Conservatives showcase their team—rather than the leader—they can win

Opinion: As Justin Trudeau continues to burnish his Superman brand, Andrew Scheer should be driving an election-day contrast with an Avengers-style approach