Lululemon Athletica Inc., which took yoga pants from the studio to ubiquity, is preparing for the next generation of yogis. The Vancouver-based company has been a gold mine for early investors, but with its stock price faltering in recent months from a high of $76 to $63 last week, the company is now looking to grow an untapped market: selling more children’s clothes through its Ivivva Athletica chain.
With seven locations across Canada, including a brand new outlet in Winnipeg, Ivivva is now expanding to the U.S. This month, five opened locations south of the border, including one across from the Children’s Museum of Manhattan in New York. Along with yoga gear, Ivivva features dancewear inspired by the Disney Channel’s Shake It Up series. Currently the clothing is designed exclusively for girls, but as the chain’s website says, “we like boys too!”