Forget trying to call anyone in Canada now. pic.twitter.com/YBokwOvUf5
— Rod Gilbert (@rodgilbert7) February 21, 2014
Not all Canadians may love its beer, but when it comes to marketing the Olympic Games, Molson is running a clever campaign. First it was the beer fridge at Canada House that only opened with a Maple Leaf-encrusted passport. Soon stories were everywhere, helped by a catchy video.
Olympic athletes couldn’t resist getting in on the action.
— Molson Canadian (@Molson_Canadian) February 15, 2014
But Molson was determined to place in one of the toughest competitions around: Twitter. The @molson_canadian account has pumped out cheeky graphics to commemorate seemingly every occasion. And feeds were clogged with retweets and mentions. Will the campaign result in more beer sales? We’ll know when the next quarterly results come out. But people are talking about Molson Canadian. And that’s the point.
Just before the opening ceremonies:
2010 is in the past now. Time to focus on the job at hand. pic.twitter.com/KdnCjrbsfq
— Molson Canadian (@Molson_Canadian) February 8, 2014
After Alex Bilodeau and Mikaël Kingsbury won gold and silver on the moguls:
Before the women’s hockey team took on, and beat, their arch-rivals, the United States:
— Molson Canadian (@Molson_Canadian) February 20, 2014