A promise to curb pollution has been a key selling point for SunChips—an ad shows the brand’s compostable bag breaking down into soil. But for its U.S. customers, noise pollution has proven a bigger concern. In a video on his blog, one air force pilot deemed the bags, which crinkle more noisily than previous packaging, louder than “the cockpit of my jet.” A Facebook group called, “Sorry but I can’t hear you over this SunChips bag” has over 49,000 members.
All this uproar caused Frito-Lay to announce it will stop using the packaging for most of its snacks. (SunChips Original will keep the noisy bags, a spokesperson said, adding that it’s working on a quieter version.) In Canada, the bag’s noise seemed to fall on deaf ears: Frito-Lay Canada says it’s had a positive response to the bags, and will keep the biodegradable packaging as is: noisy, but green.