TORONTO – Tim Hortons says it’s taking action to combat knock-off products like the Tim Mortons instant coffee spotted in South Korea this week.
Canadian Mike Elgar posted a photo of bags of Tim Mortons Mocha Gold Coffee Mix on Instagram on Sunday.
The fraudulent coffee uses a logo that is nearly identical to that of the coffee chain.
Tim Hortons spokeswoman Michelle Robichaud said the company is thrilled to see that its brand is recognized all over the world, but added that the company will be vigilant in protecting its intellectual property.
Robichaud said the company will take the steps necessary to protect its trademark but did not specify what those might be.
Tim Hortons has no outlets in South Korea.