On Campus

News release of the year

Zing

Colleges Ontario put out a news release at 11am this morning about its "Obay" viral marketing campaign. The campaign involves advertisements for a fictional mind-control medicine which stops young people from thinking for themselves. The goal of the campaign is to encourage parents to stop discouraging their children from pursuing a college education.

The Colleges Ontario campaign opened up a great opportunity for the Canadian Federation of Students which sent out their own release entitled "Students to Colleges: "Obay" the Law."

Now, that’s a news release.

Looking for more?

Get the Best of Maclean's sent straight to your inbox. Sign up for news, commentary and analysis.
  • By signing up, you agree to our terms of use and privacy policy. You may unsubscribe at any time.