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Ontario colleges targeting aboriginal students

$400,000 ad campaign will see ads in newspapers, radio, and flyers sent to remote reserves

Colleges Ontario launched a $400,000 advertising campaign today to encourage aboriginal students to pursue a college diploma or certificate. With the tagline, “Break your Own Trail” Ontario’s community colleges will target aboriginals through posters, radio and newspaper ads and flyers sent directly to remote reserves only accessible by plane. Linda Franklin, president of Colleges Ontario said that finding ways to encourage groups underrepresented in post-secondary education will help address looming labour shortages. “We also want to make sure these under-represented groups achieve their full potential,” she said.

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