Campus Crusade for Christ, an international evangelical student ministry with 25,000 members, is changing its name. As of 2012, it will be called Cru, which is presumably short for Crusade.
“We believe this new name will position us to connect better with the next generation,” Vonette Bright, who co-founded Campus Crusade for Christ with her husband in 1951, explained in a press release. “We want to remove any obstacle to people hearing about the most important person who ever lived — Jesus Christ.”
In Canada, Campus Crusade for Christ recently dropped the word “crusade” from it’s name, calling itself “Campus for Christ” instead.
There are chapters at 29 Canadian schools. On the ministry’s website it warns members that, “[in Canada] the terms ‘born-again’ and ‘evangelical’ tend to carry negative weight.”