A product of the economic crisis - Macleans.ca

A product of the economic crisis

Infomercials are creeping into primetime

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Have you noticed TV commercials are getting cheesier? It’s yet another symptom of the economic crisis. Info-style commercials that would normally have run only in the middle of the night are now making their way into prime-time slots. A spot that might have sold for $20,000 a year ago is now going for $5,000. As a result, there are tacky pitches for home pedicure kits in the middle of a CNN broadcast and during breaks from hit shows like American Idol.

The Washington Post

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