TORONTO – Canadian BlackBerry users who were hoping to get their hands on the latest version of the keyboard smartphone may have to wait a couple more days, if they live outside of Toronto.
The company (TSX:BB) says the release of the BlackBerry Q10 will begin first in the Greater Toronto Area on Wednesday, before it expands to the rest of Canada later in the week.
Chief operating officer Kristian Tear told The Canadian Press that demand in the country’s biggest city has been “very strong” and the company wants to ensure that it has enough phones to supply the market.
The keyboard version of the smartphone is expected to be popular with business users, especially with the bankers and traders on Bay Street.
The Q10 phone arrived in the U.K. over the weekend under an exclusive launch at department store Selfridges.
Tear says the U.K. sales exceeded the company’s expectations, though sales figures haven’t been released.