First issue in 85 years with only Canadian ads to hit newsstands Monday
The New Yorker magazine has gone Canadian for its G8 and G20 week issue. For the first time in the magazine’s 85 years, every ad bought in the current issue, which hits newsstands Monday, has been taken out by a Canadian government, business or institution. Advertisers include the provinces of Alberta, Ontario, New Brunswick and Nova Scotia, the city of Ottawa, the money management firm Gluskin Sheff, RBC, the University of Toronto’s Rotman School, and Trinity College School of Port Hope, Ont. The federal government’s six-page ad buy alone cost an estimated $873,796, and promote Canada as “a great place to do business.” The only mention of the summits appears once in small type at the bottom of an Ontario ad touting the province’s commitment to clean energy. None of the magazine’s Canadian contributors—including Malcolm Gladwell and the illustrators Bruce McCall and Barry Blitt—appear in the issue, but it will feature a six-page story about Canadian novelist Howard Engel, who awoke one morning in the summer of 2001 to find familiar things suddenly indecipherable. The New Yorker claims to have a paid circulation of 1,040,000, including 26,075 in Canada.