China embraces IKEA - Macleans.ca

China embraces IKEA

Customers would rather nap in the beds then buy them

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Ikea is a smashing success in Beijing—just not in the way the Swedish furniture giant had envisioned. Each weekend, thousands flock to its comfy air-conditioned confines to eat meatballs, hang out and take pictures. And steal the occasional nap in the demo beds.

Los Angeles Times

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