Chuck Saves the World, Subway Saves Chuck

NBC show may give a character a job at the restaurant chain

NBC’s cult favourite Chuck, about a geeky twentysomething who moonlights as a super-spy, will be coming back for a third season despite low ratings. The reason the network is bringing it back is that they were able to get some extra money by tying the show in even further with its sponsor, Subway restaurants: the title character might be moving from his job at the generic “Buy More” chain to the real-life Subway chain—or it might be his female lead, played by Yvonne Strahovski, “selling Subway sandwiches.” When the show returns after the Olympics, every episode will prominently feature Subway and its sandwiches. Subway gets a chance to sell its products to the young viewers who fast-forward through the commercials.

TV Decoder

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