Coffee wars - Macleans.ca

Coffee wars

McDonald’s mega java campaign begins—and Starbucks is scrambling to keep up

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Tough times call for cheap lattes. At least that’s what McDonald’s thinks. Today, the fast-food giant begins a $100 million mega advertising campaign to launch its new McCafés—in-restaurant coffee shops—in the United States. And Starbucks is feeling the heat.

Los Angeles Times

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